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In my last article Marketing Basics, i gave a brief introduction on marketing management. Quite often we come across students who want to do an MBA to enhance their skills but aren’t aware of the specialization or the job which they would like to pursue after an MBA. This is because in India College matters more than a Specialization, but to be honest specialization matters a lot and mostly you will find better specialization people at a higher position & earning higher, by better here i mean in which you have interest and are willing to give in your best.
An insight about all these courses for an MBA aspirant is necessary.
A management graduate with a specialization in Marketing will start off as a trainee with an attractive stipend and perks. Better performance ensures quicker ascendancy up the corporate ladder. Each industry has a different nomenclature in terms of designation.What matters is not the designation but the kind of job a management graduate does.Simply put, marketing people are expected to do just one thing – perform. It is not surprising, therefore, to find students who have chosen Marketing as their specialization to go on and
head the organisation later on in their career.

Students who specialise in Marketing during the second year of their MBA can expect to find jobs in both Marketing & Sales. These jobs call for people who have qualities like good communication skills (both written and oral), analytical abilities, and extremely high energy levels. Since Marketing as an activity is directly related to bringing in the revenues this is where ‘all the action’ is.There is a plethora of jobs available for management graduates with specialisation inmarketing after the completion of your MBA as every company that manufactures a product / service needs people to market it to the consumers. Some of the industries that MBAs with a specialisation can hope to land a job in are:
Fast Moving Consumer Goods (FMCG) Industry:The products that are marketed here are of low monetary value. The turnover of the product from the shop shelves is pretty high,therefore requiring depth in distribution and market penetration. These products are also consumed more or less immediately once the purchase is made. Some examples of FMCG are soap brands, detergents, cigarettes, edibles, etc.
Consumer Goods Industry: The goods that come under this industry are more the kind that a family uses over a period of time. These products are expensive and therefore purchased very few times in a lifetime. As the price is high, the involvement of the people purchasing the same is high, therefore the buying process takes longer. Products that come under this industry are White Goods (refrigerators & washing machines),consumer electronics (TVs, DVD / VCD players,music systems, video cameras, branded computers, etc.). While these products don’tneed to be available at every nook and corner, companies ensure that every city / town has a few outlets in prominent commercial areas that sell these products.
Industrial Goods: These goods are sold in bulk directly from the point of manufacturing to the customer. The customer may choose to sell the product as it is, or further modify the product and then sell it. Some of the products that come under this category are steel, bulk drugs, wires and cables, electronic boards and switches, paper products, etc.
Service Industry: This is an industry that has been booming of late. Today consumers demand,and get, quality service for the price they pay for a particular service. Management graduates can secure jobs in the consumer finance industry, retailing (such as superstores), IT enabled services (ITES), to name a few.
Consultancy: Management graduates also receive offers from management consulting companies or change agents as they are more popularly known.The job involves studying the problems that different clients of the consultancy face, and then recommend changes that will bring their businesses onto the right track. Some well-known consultants that recruit from the top management institutes in India are McKinsey & Co., Boston Consulting Group, Lehman Brothers, etc.
International Marketing: With trade barriers across the world being lowered, a lot of companies are also marketing their products and services abroad. These products and services could be as diverse as bulk drugs, consumer electronics,apparel and garments, ITES (such as BPO), etc.
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